Zoho Email Marketing: All You Need To Know | w-easilearn

Email marketing is a strategy that involves digital marketing to promote a business’s services or products. Zoho email marketing software ensures that your customers on the email list know the latest offers, discounts, and products.

Furthermore, it is a platform that allows you to make brand awareness of your products or services, connect with your customers and keep customers engaged between purchases.

Zoho is an email marketing software that is reliable for all businesses. It was redesigned in 2018, making it more attractive to users and easier to use. It only takes you several minutes to learn how to operate it.

In addition, Zoho allows integration with the other Zoho’s software products to create a toolset for your needs. It has an excellent tracking and automation system though the price is high.

Top Zoho Features

Zoho has fantastic features such as a detailed report, advanced segmentation, an autoresponder functionality, and an email editor. It helps to create complex campaigns that have personalized content.

The features include;

1. Email editor

Zoho Campaigns has a perfect email editor. You can create customized emails through the HTML builder or choose from the available email templates. Furthermore, it allows you to reuse the template you created or choose from the many available designed email templates.

The email editor has a drag-and-drop option that adds videos, text images, HTML snippets, tables, and buttons. Also, you can add polls, calendar invites, and attachments. In addition, you can completely customize the design and change the layout.

The advanced option allows adding different content and displaying it based on other recipient segment lists or custom contact fields. You can also apply various effects to an email, allowing you to personalize your email to different customers.

After creating the email, you can send the sample or test version to five people. Also, you can preview how the email looks on both desktop and mobile. Zoho Campaigns ensures your emails are compliant and valid.

Zoho campaigns ensure the sample or test version emails you send to at least five people end up in their inbox. By guaranteeing the emails are correct and giving you a score based on anti-spam criteria.

2. Reports

Zoho campaigns reports are on a list basis or per campaign. Zoho gives you a detailed analytics report on different lists, including campaign performance lists and list-specific data.

The details on the list include;

* Number of associated forms and segments

* Bounces

* Unsubscribes

* Email opens per operating system, browser, email client, device.

Furthermore, the reports give detailed information about recently sent campaigns, performance, monthly statistics, and top successful campaigns sent. By doing this, it makes it easy to compare campaigns.

The metrics that you can track are;

* Opens (the number and percentage)

* Performance of every duration

* Opens by device, email client, and location

* Clicks the (number and percentage)

Zoho reports are detailed; they do not have revenue-driven metrics like other email marketing software.

3. Autoresponders

Zoho Campaigns is created to design autoresponders by making templates based on the target audience and goal.

The automated emails are triggered by customers’ actions, including not opening their email or subscribing to the email list. You can also base them on time elapsed, dates, season time such as Christmas, or an event like Thanksgiving.

Furthermore, you can send emails to a specific group of customers, such as those that have spent a particular amount or made at least four purchases.

4 Contact management

Zoho campaigns allow you to add contacts and add as many fields as possible based on the information that you feel is necessary for you. For example, if you sell t-shirts, you may add a lot that collects t-shirt sizes, including small, medium, large, or extra-large.

You can also contact the source to know where they came from on social media, trade shows, webinars, or cold calls.

Zoho Campaigns allows you to add the contacts you import to a contact list. Lists are created for various purposes, such as to track purchase history or location. After creating a list, you can create segments based on different criteria such as;

* Purchase history

* Last purchase date

* Subscribe date

* Contact source (social media and display ads)

* Demographic data (that includes location and age)

Zoho Campaigns helps you manage your relationship with customers. It gives you the history of customer interactions with your product.

The information includes:

* Social media activity

* List membership

* Contact details

* Campaigns or autoresponders sent

To grow the email list, you create a registration form for clients and attach it to your website. You can choose a registration form from Zoho Campaigns’ templates or design your own.

Zoho’s Pricing and plans

Zoho campaigns have three subscription plans and a free plan that allows you to send up to 12,000 emails to 2,000 subscribers.

The subscription plan includes;

1. Pay-per-email

It does not have autoresponders, design-up forms, and dynamic content features. The payments are made one-time in this plan, not paying monthly.

The plan includes;

* For 250 emails, it costs $6

* For 500 emails, it costs $12

* For 1000 emails, it costs $22

* For 2000 emails, it costs $40

* For 5000 emails, it costs $80

* For 7,500 emails, it costs $120

2. The Email plan

The Email plan does not have features such as sending polls as emails and having dynamic content found in the Subscriber plan. The payment in this plan is monthly or yearly, depending on what you prefer.

3. The Subscriber plan

The Subscriber plan allows you to send unlimited emails to your subscribers. The disadvantage of the Subscriber plan is the limited number of subscribers that can receive emails. It also has a monthly and yearly payment plan.

The plan includes;

* For 1 to 500 subscribers, it costs $5 monthly.

* For 501 to 1000 subscribers, it costs $10 monthly.

* For 1001 to 2500 subscribers, it costs $25 monthly.

* For 2501 to 5000 subscribers, it costs $45 monthly.

* For 5001 to 6000 subscribers, it costs $50 monthly.

Pros and cons of Zoho email marketing

Pros

• It has a demo video where you learn how to navigate the software.
• The software allows integration with other social media platforms.
• The reports are very detailed compared to other email marketing software in the market.
• It has a very available support team ready to attend to your needs and solve any difficulties while navigating the software.
• It has a free plan where you use it for free and determine if it is an email marketing software that serves your needs.
• An automated response option allows you to send emails to various clients or customers.
• The email templates can be customized in an eye-catching way, making the customers curious about the information inside the email.
• Zoho, email marketing software, allows integration with Zoho CRM, which is easy to use and has an AI that makes work easier.

Cons

a. Setting up Zoho email marketing software takes time.

b. It does not have revenue-driven metrics like other competitors in the market.

c. Despite having a demo video of navigating the software, it takes time to familiarize yourself with all the tools and how they work.

Security

Security is essential for protecting business customers’ data and privacy. Therefore when investing in email marketing software, security features should be a priority.

Zoho campaigns have an excellent security feature based on ten pillars; customer security control, access control, identity, vendor management, data security, responsible disclosure, infrastructure security, incident security, physical security, operational security, and organizational security.

Furthermore, user data is encrypted at rest and in transit using 256-bit and TLS AES standards. Doing this ensures that data stored on the Zoho platform is secure.

The platform has a single sign-on policy with multi-factor authentication that makes your account secure and gives your customers data security assurance.

The Support team

If you are having trouble using the Zoho platform, the support button has all the answers to your problems. The support center provides several ways of skill-building and troubleshooting.

It has community forums, blogs, and frequently asked questions by offering solutions to commonly experienced issues when using the software.

In addition, the Zoho platform regularly holds live events and webinars that can help you increase your expertise with the platform.

Lastly, users can email or chat with support online for complicated issues. It takes about one to three minutes for a customer service representative to respond to your chat. The email response takes a longer time, averagely 12 to 15 hours, before you get a response.

The competition

Zoho campaigns are not the only email marketing software; others include MailChimp and Sendinblue. Mail Chimp has a better free plan offer compared to that of Zoho campaigns.

Zoho’s pricing plan is different compared to other software in the market. Some businesses may prefer one software over the other depending on the one that serves their needs better.

MailChimp and Drip have third-party integrations and more features than Zoho Campaigns.

To Sum Up

Zoho email marketing should be on your number one list to invest in a digital marketing strategy. The platform has high-quality engagement reports and analytics.

Zoho Campaigns has an excellent performance, though it has few innovative features and interfaces compared to competitors in the same industry.

Lastly, the data security policies and data encryption set it apart from other email marketing software. Which email services provider do you use? Do you believe Zoho stands out compared to others? let me know in the comments below.

Originally published at https://w-easilearn.com on December 12, 2021.