The Ultimate SimilarWeb Review: How to Use It to Grow Your Business

11 min readFeb 12, 2022

Are you looking for a comprehensive SimilarWeb review? You’ve come to the right place. In this blog post, we will discuss everything you need to know about SimilarWeb and how to use it to grow your business. SimilarWeb is a powerful tool that can help you track website traffic, analyze your competitors, and much more. Let’s get started!

SimilarWeb is a tool that allows you to track your website’s traffic, analyze your competitors’ websites, and much more. It can help you understand what’s working (or not) for other people in your industry so that you can improve upon it.

SimilarWeb offers three different pricing plans

Free Plan

This plan includes basic features such as keyword analysis, competitor comparison reports with up to five competitors per report type, and limited access to historical data. The free account allows you to create one project with up to three keywords per month.

Pro+

SimilarWeb Pro+ is SimilarWeb’s most advanced plan and offers everything from the Pro Plan access to historical data, competitor comparison reports with unlimited competitors per report type (up to 50) as well as more detailed analysis of your website’s traffic sources.

Enterprise Solutions

SimilarWeb Enterprise Solutions offers SimilarWeb Pro+ features plus customized reports tailored to your needs.

SimilarWeb Enterprise also provides hands-on customer support for all users, ensuring fast delivery of insights and up to the minute information about what’s happening in the world around them so they can make better decisions each day.

This plan is perfect if you’re a large company or have many employees who use Similar Web regularly but need some extra help getting started with it!

SimilarWeb Features

Analyze Website Traffic Sources: Similarweb lets you analyze website traffic sources by country, category, city, and more. Get detailed overviews on how much traffic comes from organic vs paid search results (Google AdWords), social media platforms like Facebook, Twitter, and LinkedIn, or other referral sources.
Track Website Rankings: SimilarWeb also offers website ranking tracking so you can see how your website is performing compared to your competitors. You can track up to five websites at a time for free and get weekly updates on their rankings.
Understand Your Competitors: Use SimilarWeb’s competitor analysis tools to understand what marketing strategies they’re using that are working (or not) for them. See what traffic sources are driving the most visitors to their site, as well as where their website visitors are coming from around the world.
Generate Leads and Sales: With SimilarWeb’s lead generation tool, you can export leads directly into your CRM system such as Salesforce, SugarCRM, Microsoft.

A SimilarWeb has been voted ‘Best SEO Tool’ by SEMrush for two years now which should give some credence to its claim about being able to help businesses grow their online visibility and reach new customers faster than ever before!

The Similar Web tool is easy to use if you have experience using other web tools like Google Analytics or Moz Pro.

Similar Web’s interface looks very similar to these other platforms so there shouldn’t be any learning curve when switching between them.

Youtube Keyword Generator

There are a lot of different tools and methods that you can use to help improve your Youtube channel. SimilarWeb is one of those tools, and it can be extremely helpful in growing your business. In this SimilarWeb review, we’ll talk about how the tool works and how you can use it to improve your business.

SimilarWeb is a tool that helps you research your competitors and their online traffic. You can use this information to improve your own business. SimilarWeb also provides data on website rankings, which can give you an idea of where you stand in comparison to your competition.

Another great feature of SimilarWeb is the ability to track competitors’ advertising campaigns.

This can help you determine what types of ads are working best for them, and it can help you come up with better strategies for your own business. Overall, SimilarWeb is an excellent tool for growing your business online.

It’s easy to use and provides a lot of valuable information. If you’re looking to take your business to the next level, be sure to check out SimilarWeb!

SimilarWeb is a website ranking tool that allows you to see how websites rank in terms of traffic, engagement, and more.

You can also use SimilarWeb to research your competition and find out what strategies they’re using to grow their businesses. This information can be invaluable in helping you grow your own business.

One of the best features of SimilarWeb is its ability to track competitors’ website rankings over time.

This tool may be beneficial to you

if you are curious about a website’s traffic or would like to do competitive analysis. SimilarWeb gives you an estimate of a domain’s monthly visits, as well as its top sources and destinations (referring to websites). You can also view the most popular pages on any site.

Similarweb also offers paid plans that allow users to see similar sites (sites with similar content), in-depth demographic breakdowns, audience insights, keyword data, and more.

SimilarWeb is not perfect but it does provide some valuable data for free especially when doing competitor research which I will show below.

Organic Search Guide

At a quick glance, look for SEO possibilities. The Organic Search Overview page offers a broad picture of your domain’s organic performance against its competitors. Get to know a website’s search traffic, interaction, and most popular keywords before diving into each metric in more detail.

Organic webpages

SimilarWeb is a great tool for understanding your website’s organic search traffic and performance. The Organic Search Overview page offers a broad picture of your domain’s organic performance against its competitors.

You can see how much traffic your site is getting from organic search, what the most popular keywords are that are driving this traffic, and how you compare to your competition.

Once you have an understanding of your website’s overall organic search landscape, you can start drilling down into each metric to gain more insights. For example, the ‘Overview’ tab shows you the total number of visits coming from organic search, while the ‘Sources’ tab breaks this data down by source (e.g. Google, Yahoo!, etc.).

This allows you to see which search engine is driving the most traffic to your website, and whether or not you should be optimizing for them as well!

The SimilarWeb browser extension allows us to see a snapshot of a competitor’s website. This includes their organic traffic sources, engagement metrics like bounce rate and time on site, top referring sites (if any), as well as their AdWords spend.

Examine your competitors’ websites

SimilarWeb opens you up to a world of competitive analysis. SimilarWeb gives you the ability to search for any website, and instantly see who their top traffic sources are.

Similarweb breaks down these results into organic vs paid sources so that you can clearly see what works best for your competitors in terms of SEO or PPC campaigns.

This allows you to better optimize your own marketing strategy by utilizing SimilarWeb’s simple views of what is working well in your SEM campaign at the moment, as well as giving insight into how other companies have been able to make similar gains with different techniques.

This level of detailed breakdown also allows Similar Web users to compare themselves against industry leaders and assess areas where they can improve their exposure or focus more on certain channels.

Utilize SimilarWeb’s Cohort Analysis

Similarweb’s cohort analysis is a unique and powerful feature that lets you, group users, by shared characteristics and see how they interact with your website over time. This can be used to discover new opportunities for growth, as well as areas of improvement on your website.

For example, you could look at all first-time visitors in the past month and track how many come back to become repeat customers. Or, you could compare the behavior of desktop vs mobile users to see which platform gives you the best return on investment (ROI).

The possibilities are endless! Get creative with cohort analysis and use it to better understand your user base.

You can create cohorts based on the following

Age, gender, country, or region, language, interests. Similar Web also allows you to view your competitors’ cohort analysis and see how they’re doing against their competition in terms of traffic sources!

Similarweb’s goal is to provide insights into what is working well for other companies so that you can use this data as a starting point.

With SimilarWeb’s Cohort Analysis feature, we have been able to discover new opportunities for growth and areas of improvement on our website. We are now able to group users by shared characteristics like age, gender, region, etc. which has helped us understand better how people interact with our site over time.

Similarweb has helped us understand how well our competitors are doing against their competition in terms of traffic sources! SimilarWeb is an invaluable tool for anyone looking to grow their business or gain a competitive edge over other companies in the same industry

How to use Similar Web?

Similar Web is useful when you want to get more information about your site’s visitors and how they interact with it over time. The first step is setting up an account on this platform so that users can create cohorts based on shared characteristics like age, gender, region, etc.

Which helps them better understand how people interact with their website or app day-to-day! (i.e.: If someone visits your blog once, SimilarWeb won’t be able to track that person again unless they clear their cookies or use a different device).

Once you have an account, SimilarWeb is easy to use! Simply enter the website or app you want to research into the search bar and hit search. The results will show you how much traffic the site is getting, where it’s coming from, and how that traffic has changed over time. You can also view your competitor’s websites by going to competitors under the ‘Overview’ tab.

There are many insights that can be gleaned from using Similarweb and we’ve only scratched the surface in this article. For more detailed instructions on how to use all of Similarweb’s features, please visit Similarweb’s Help Center.

SimilarWeb is an excellent tool for gaining insights into your site’s traffic sources and how they have changed over time. Similar web also lets you see what keywords are most effective in driving visitors to your website or app!

Similar Web has been hugely beneficial as a competitor analysis tool because it gives us data from other companies that we can use as benchmarks when evaluating our own performance against competitors

Similar web extension

SimilarWeb is a great tool to use to get an overview of your website’s traffic and also that of your competitors. The SimilarWeb Chrome extension is really easy to install and gives you quick access to all the information you need.

Once installed, the extension will show up as a small SimilarWeb logo in the top right corner of your browser. When you click on it, a popup window will open that shows all the information SimilarWeb has about the website you are currently viewing.

The extension includes data such as:

Website’s global rank and category
Monthly unique visitors
Traffic sources (direct, organic search, social media, paid search, etc.)
Similar websites
websites that have recently been visited by users of the current website
Website’s most popular pages, including their global rank and category (yes, SimilarWeb also has a page ranking based on traffic)

The SimilarWeb extension is free. I have used it for many years now and can recommend it without any hesitation. If you want to give it a try, you can find the SimilarWeb Chrome extension here

Pros and cons of Similar Web

Pros

Quick results (under 30 seconds) Easy to navigate interface with clear explanations for each feature Detailed traffic breakdown by source, including referral sites and search engines real time information on mobile vs desktop usage trends Competitive analysis tools with information about competitors’ websites Similarweb ranks as one of the top website traffic estimate tools in 2020

Cons

Similarweb doesn’t track visitors who don’t clear their cookies or use a different device (which means if someone visits your blog once, SimilarWeb won’t be able to tell that person again unless they do so).

Similar web is not free, but it offers a 30-day trial period to all new users. Similar Web has been hugely beneficial as a competitor analysis tool because it gives us data from other companies that we can use as benchmarks when evaluating our own performance against competitors.

Similarweb has some limitations on what Google Analytics data you can get through their API calls, for example, similar web doesn’t have access to real-time data or demographic information like gender, age group distribution, etc.

Similarweb also lacks some features that other tools offer such as being able to compare traffic sources side by side (e.g: Google Analytics vs Similar Web).

SimilarWeb is an excellent tool for gaining insights into your site’s traffic sources and how they have changed over time, but it does not track visitors who don’t clear their cookies or use a different device (which means if someone visits your blog once Similarweb won’t be able to tell that person again unless they do so).

The similar web has been hugely beneficial as a competitor analysis tool because it gives us data from other companies that we can use as benchmarks when evaluating our own performance against competitors Similarweb is an excellent tool for gaining insights into your site’s traffic sources and how they have changed over time.

Conclusion

So there you have it, our comprehensive SimilarWeb review. We hope this article has helped you understand what SimilarWeb is, how to use it, and the many benefits it can provide for your business. If you’re ready to start tracking website traffic and analyzing your competitors, be sure to sign up for a free trial of SimilarWeb today!