How to Use Mailchimp for Email Marketing in 2022

The Internet is a vast and ever-changing place, and it can sometimes be difficult to navigate it effectively when trying to advertise your business and services. If you are trying to expand your reach and engage with more potential customers, you should be using direct email marketing.

There are a lot of decent email marketing providers out there that can help you get started on your Internet advertising journey. One of the most popular and efficient email platforms, Mailchimp, offers a comprehensive way to create and manage email campaigns. The best part? It’s free to use!

If you are looking to increase your profits and get a leg up over your competitors this year, you’ll want to know how to use Mailchimp for email marketing in 2022. Keep reading to learn how to set up and manage your own email campaigns.

What is Mailchimp?

Mailchimp is one of the Internet’s top-rated email marketing platforms for small businesses of any size. Whether you are looking to grow your clientele or release newsletters to your valued customers, you can find everything you need on Mailchimp’s all-inclusive dashboard.

Mailchimp customers love that the program is very easy to use and set up, yet it includes advanced features that even the most seasoned business marketing experts can enjoy.

Whether you are looking for simple email marketing ideas or you want to learn about full campaign automation, you can find pretty much everything you’ll need with Mailchimp.

How Much Does Mailchimp Cost?

Mailchimp is completely free to use up to 2000 subscribers. When you reach more than that, you can choose between different types of plans starting at $9.99 per month.

Mailchimp plans are comparable to other email marketing platforms out there and are usually the go-to choice by those still building their business.

Why Use Mailchimp Over Other Email Marketing Services?

Many individuals and small businesses find Mailchimp to be the easiest and most efficient service, which also makes it one of the top titans in its industry.

You can use it for free with no strings attached, and there is a user-friendly dashboard that allows you to fine-tune even the most minute details in your emails.

Mailchimp Pros and Cons

While Mailchimp is one of the more trustworthy email marketing options out there, it may not be for everyone. Let’s take a look at the biggest pros and cons of this platform so you can make a more informed decision.

Pros

• Complete email customization available through templates and HTML boxes
• Seamless integration with most digital commerce tools
• Easy to make lists, lead forms, and landing pages for your site

Cons:

• Some of the settings menus are difficult to find through the dashboard.
• Emails must be saved as templates to be used in multiple campaigns
• If you can overlook the pitfalls of Mailchimp, it may end up being the best marketing platform for your small business.

How To Use Mailchimp For Email Marketing?

When you first start a business, one of the toughest things to do is build out your customer base. It can be hard to find an audience and engage with strangers with the hopes of capturing more leads.

Staying in business almost requires that you look into multiple ways of advertising your products and services in order to stay afloat.

In today’s digital world, there are many ways for you to reach customers without having to leave the comfort of your own home.

Email marketing allows you to send out creative and informative emails to people who may be interested in purchasing your products and services.

Did you know that email marketing is currently the most profitable direct marketing channel overall?

There is no better way to get in front of the eyes and minds of your customers without having to go through a middleman. If you haven’t invested in email marketing for your company already, I highly recommend that you do.

But just because it’s popular doesn’t mean it is easy. You may feel a little lost and overwhelm by all the different ways to invest in email marketing online. You’ve come to the right place if you are just getting started with Mailchimp.

Keep reading to learn how to set up an email campaign in Mailchimp for the first time.

Setting Up Mailchimp for a Successful Email Marketing Campaign

Now that you have a better grasp of the basics of Mailchimp, it’s time to start putting your marketing ideas into action. There are several steps to setting up Mailchimp the right way.

It is important to follow each step from beginning to end, starting with account creation and finishing with a (hopefully) successful campaign execution. I’ve highlighted the biggest steps in order below:

Step 1: Crete an Account

The first step is so easy that it may not need to be mentioned at all, but I want to make sure you start out the right way.

Head over to Mailchimp’s website and create a new account using an email address and password. Once your account is confirmed, you will be asked to enter more personal information such as your name and company name. You will then be taken to the dashboard.

Step 2: Discover the Power of Your Dashboard

The Mailchimp dashboard allows you to engage with all the functions that are available to you.

This is where you can check analytics, set up campaigns, write emails, manage contacts, employ tools, and more. Here are some of the more important things you can access through the dashboard:

Form Building — Create custom forms that can be published around the web for people to sign up and subscribe to your email lists.

List Creation — Build an email list to be sent out at regular intervals throughout your campaign. This can be a special holiday promo deal or a monthly newsletter, for example.

Campaign Creation and Execution — This is the heart and soul of Mailchimp. This is where you can create your emails that will get sent out as broadcasts to your subscribers.

Need more help with form building and list creation? Learn how to create a Mailchimp Audience from the pros!

Step 3: Create an Email Template

Once you have properly set up your dashboard and prepared your lists to collect more subscribers, it’s time to get your custom content out there.

The best way for you to stand out and give yourself the highest chances of your email being opened is for your email to have a really unique look. You can create your own HTML template that you can use for all of your Mailchimp emails.

Templates are your chance to be creative and have some fun with the design of your emails. It should be made to include all of the important information you want to send to your audience in an engaging way.

You can start this process by clicking Templates on your dashboard and deciding between a premade theme or your own code. Once you have finalized your template you can easily apply it to any of your email campaigns.

Step 4: Build and Send Your First Email Campaign

Email campaigns are very simple to make. Depending on the type of template you have chosen and what you want to send to your customers, there are different campaigns you can send out.

Some types of email campaigns include:

• Plain-text campaigns
• RSS-driven campaign
• Standard campaign
• A/B split

Step 5: Analyze Your Campaign Reports

Once your emails have been sent out, you can view active statistics to measure the success of your campaign. The Reports tab on the dashboard will give you important numbers to determine marketing efficiency.

You’ll be able to see how many people opened your email, clicked the links inside the email, and subscribed/unsubscribed after viewing your email. This is the best feedback you can get about how to fine-tune your emails, lists, and templates moving forward.

5 Tips for Successful Email Marketing Campaigns on Mailchimp

Mailchimp is one of the most simple and user-friendly systems for creating powerful email campaigns to boost your business.

Getting the hang of the dashboard and all of its essential features should be easy, but that doesn’t mean you are going to have instant and seamless success.

Like any type of marketing strategy, email marketing on Mailchimp takes a lot of research and a solid understanding of your own business.

Here are a few insider tips that can help you take your basic campaigns to the next level. I want you to take advantage of strategies that can assist you in elevating your game and eventually boosting your bottom line.

Know Your Audience

Your audience is the lifeblood of your business. It is important that you clearly understand exactly who you are marketing to.

In some cases, this is much easier said than done. Do some research to see what kinds of people would be most interested in your products and services. Make sure that the emails you are sending them are relevant to what they may be interested in. Think about demographics such as age group, location, personal habits, and interests when determining who to target your emails towards.

Create Unique Content

Deciding what to write is no simple task; on top of that, you have to be unique enough that you don’t plagiarize from competitors or end up in your audience’s junk folder.

There is so much content that you can add to your emails, and I recommend using every tool in your toolbox! For example, your emails can include information about popular social media posts, upcoming events, news stories, new product features, buying guides, and more!

Establish an Email Schedule

Email schedules are just as important as establishing unique content for your campaigns. It is important that you push out emails regularly so your new and returning customers don’t forget about you.

Your audience is responsible for the money you are making, so it’s important to treat them well and often! Depending on the type of email you send out, you can decide your frequency: Daily, weekly, monthly, or quarterly.

Always Give Your Campaigns a Test Run

The worst thing is when you accidentally send out an email before it’s ready, or you send out your email and then notice a bunch of typos after it’s too late. Always test your campaigns before you hit that “send” button.

Mailchimp makes it easy to generate test emails that you can take a look at before you make any final decisions. Take it slow, review all of your content, and double-check your campaign details.

Invest in Marketing Automation

Mailchimp also provides marketing automation services that can make it so much easier for you to send email campaigns. The process of automation is simple:

• Target a specific set of goals and audience members.
• Choose your template and frequency.
• Leave the rest to an automatic process.

But automation isn’t just for streamlining the efficiency of your campaign management process. It can also give you unique insights and analytics that can help you figure out what is working successfully — and what isn’t.

Launch Your First Campaign Seamlessly with Mailchimp and Enjoy Immediate Success!

If any part of your business is done online, you need to be doing email marketing. It’s important to stay consistent in the eyes of your customers so you can continue your engagement with a larger and larger audience base.

The best way to connect with folks from all over the world is through direct email marketing campaigns.

Whether you are brand-new to email marketing or you have employed this strategy before and want to try it again, you can rely on Mailchimp as an easy way to create and manage any type of email campaign. Get started with Mailchimp today and become more successful tomorrow!

Interested in learning everything there is to know about email marketing? Try doing more with Zoho! Find out more in this comprehensive Zoho email marketing guide!