How Low Quality Backlinks Can Hurt Your Blog SEO: Here’s Why and What to Do

Toxic backlinks harm your SEO efforts

Fabrizio Pepe
5 min readApr 1, 2022
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Bloggers put a lot of effort into their work, and they often wonder what they can do to improve their blog SEO. One factor that many bloggers don’t consider is the quality of their backlinks.

Low-quality backlinks can actually hurt your blog SEO, so it’s important to be aware of them and take steps to avoid them. In this blog post, we’ll discuss why low-quality backlinks can be harmful to your blog SEO and what you can do to get rid of them.

· Let’s start from the beginning
· Why do search engines care about high-quality backlinks?
· What is a backlink?
· How can you tell if a backlink is of low quality?
· What can you do to get rid of low-quality backlinks?
· How to identify bad backlinks
· Disallow backlinks from certain websites
· Monitor your backlinks regularly
· Final thoughts

Let’s start from the beginning

Why do search engines care about high-quality backlinks?

  • A high-quality backlink is one that comes from a reputable website with high domain authority.
  • Search engines use these links to determine a website’s trustworthiness and authority.
  • If your blog has too many low-quality backlinks, it will appear spammy to search engines and you will lose traffic as a result.

What is a backlink?

A backlink is a link from one website to another. They are important for SEO because they help to increase the authority of your website. The more high-quality backlinks you have, the better your site will rank in search engines.

However, not all backlinks are created equal. Some can actually hurt your SEO and cause you to lose traffic.

What are low-quality backlinks?

Low-quality backlinks are links from websites that have low domain authority. They are often posted without any editorial oversight, and they may not be relevant to your blog’s content.

Backlinks from these kinds of websites can hurt your blog SEO because they will not help you to increase your site’s authority. In fact, they may even cause you to lose traffic.

How can you tell if a backlink is of low quality?

There are a few ways to determine whether or not a backlink is of low quality.

  • The website has a low domain authority. A website’s domain authority is a measure of its trustworthiness and authority. The higher the domain authority, the better the website is likely to be.
  • The website is not relevant to your blog’s content. It’s important to only post links from websites that are relevant to your blog’s content. If you post links from irrelevant websites, it will appear spammy to search engines and you will lose traffic as a result.
  • The website is not well-maintained. A website that is not well-maintained may not be reputable and you should avoid posting links from it.
  • The website is a duplicate of another website. A website that is a duplicate of another website will not help you to increase your site’s authority.
  • The website has been penalized by Google. If a website has been penalized by Google, it is likely that it is not reputable and you should avoid posting links from it.

What can you do to get rid of low-quality backlinks?

If you have a few low-quality backlinks, you can try to remove them manually. However, if you have many low-quality backlinks, it may be difficult to remove them all manually.

In this case, you can use a tool like MozBar to help you identify them.

How to identify bad backlinks

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Bad backlinks can come from a variety of sources, including article directories, blog comments, forum posts, and even press releases.

One way to identify bad backlinks is to use a tool like Moz’s Open Site Explorer or Ahrefs. These tools allow you to see all the links pointing to your website.

If you see a lot of links from low quality websites, or if the links are not relevant to your blog, then they are probably bad backlinks.

You can also use Google’s Disavow Tool to help get rid of any bad backlinks.

Disallow backlinks from certain websites

If you have identified a few bad backlinks from specific websites, you can use Google’s Disavow Tool to tell Google not to count those links towards your website’s SEO.

This is a good option if the websites are spammy or if they are linking to your website in an attempt to hurt your SEO.

You can find the Disavow Tool under the “Tools” tab in your Google Webmaster Tools account.

Monitor your backlinks regularly

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  • It is important to monitor your website’s backlinks regularly, especially if you are using any of the techniques mentioned above.
  • If you see a sudden increase in bad backlinks, it could be an indication that someone is trying to hurt your SEO.

In order to protect your blog’s SEO, it is important to take action as soon as possible. You can use the techniques mentioned above to get rid of bad backlinks, or you can contact the website owners and ask them to remove the links.

Final thoughts

Low-quality backlinks can be harmful to your blog SEO, but there are steps you can take to get rid of them.

By being aware of the dangers of low-quality backlinks and taking steps to avoid them, you can improve your blog SEO and boost your traffic.

Have you ever struggled with low-quality backlinks? What solutions did you find? I would love to know in the comments!

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Fabrizio Pepe
Fabrizio Pepe

Written by Fabrizio Pepe

Hi, I’m Fabrizio, freelance writer and founder of BloggingWorkflow, I created this blog to help people develop new technical skills in the SEO industry

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